Monday, April 9, 2007

eMachines sees an opportunity to market low-cost PCs in emerging markets

Read that eMachines is targeting its low-cost thin client PCs to educational institutions and emerging markets. The article is here.

http://crn.com/hardware/198800791?queryText=emachines

We will increasingly see more and more manufacturers trying to make their business models work in emerging markets among developing segments. This makes sense for many reasons, including the shear number (more than 5 billion cannot currently take part in the digital revolution) and the purchasing power of the top countries ($15 trillion by many accounts). We have seen mobile handset manufacturers going here, and will see the PC manufacturers trying to make it work as well.

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