While almost 60 percent of consumers in emerging market countries would buy a local brand over an international brand if both products were of equal price, consumers in these 'Hotspots' countries have the same brand preferences for cars (Toyota), fast food (McDonalds) and hotels (Hilton) as developed market consumers.
Good data, interesting findings. Learn something about it here: http://www.synovate.com/knowledge/infact/issues/200703/
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