Might be illegal, but it's so cool...

Don't know if I love this and I'm not sure how impactful this will be in getting people to the movie. But I love the idea of putting the Surfer's image on 40,000 quarters. Brilliant, grass-roots awareness. Illegal, but brilliant.

http://www.nytimes.com/2007/06/04/business/media/04quarter.html?_r=1&ref=media&oref=slogin